Privacy policy

This website is run by Run the Reach. In this policy “we”, “us” and “our” mean Run the Reach.

For most of the data described here we are the controller, which means we decide how it’s used. Where we run AI tools inside a client’s business, we usually act on that client’s behalf as a processor, and the client’s own privacy policy applies as well.

Contact us about anything in this policy at contact@runthereach.com.

When you visit this website:

• Our hosting provider records technical information such as your IP address, browser and device type, the pages you request and when. This keeps the site running and secure.
• This website does not use analytics, advertising cookies or contact forms.

When you book a call or contact us:

• Your name, email address, phone number, business name, trade and area, and anything you choose to tell us. Bookings are handled by a third-party booking tool.

When you are a client:

• Contact and billing details for you and your staff, information about your business, and access to accounts you share with us, such as Google Ads, your calendar or your phone system.

When you send an enquiry through one of our adverts, pages or AI tools:

• Your name, phone number, email address, postcode or area, details of the job you need doing and the messages you send.
• Where AI call answering is used, the call audio, a transcript and a summary of the call.

We only use personal data where the law allows it. In practice:

• To run and secure this website: our legitimate interests in keeping the site working and safe.
• To reply to you and hold a call you booked: our legitimate interests, or steps you asked us to take before entering a contract.
• To provide our services to clients: performance of our contract with them.
• To handle an enquiry you sent about a job, reply to you, arrange a booking and pass your details to a business that can do the work: our legitimate interests (and the client’s) in responding to the request you made.
• To keep accounts and meet tax and legal duties: legal obligation.

If we ever rely on your consent, you can withdraw it at any time.

If you send an enquiry through one of our adverts or pages, we pass it to one business that provides the service you asked about. That business may pay us for the introduction.

We do not pass your enquiry to more than one business, and we do not sell it to list brokers or data companies.

We use AI to reply to enquiries, answer calls, summarise conversations and arrange bookings on behalf of the businesses we work with. The AI works from the information you give it and the instructions the business has set.

AI does not make decisions about you that have legal or similarly significant effects. If you want a person to review a conversation or a booking, contact the business or us and we will.

To generate replies, conversation content is processed by AI model providers. We use providers that do not use this data to train their models.

• The single business you enquired about, as described above.
• Service providers who help us run things: website hosting (Vercel), our booking tool, Google (for advertising), AI model providers, phone, SMS and email providers, and our payment and accounting tools. They may only use the data to provide their service to us.
• Professional advisers such as accountants and lawyers.
• Authorities, where the law requires it.
• A buyer or successor, if our business is ever sold or restructured.

• Enquiries and call records: up to 24 months, then deleted or anonymised.
• Prospective client details (for example from a booked call): up to 24 months after our last contact.
• Client records: for the length of our engagement and 6 years after, to meet tax and legal requirements.
• Website server logs: for the short period set by our hosting provider.

If you’re unhappy with how we’ve handled your data, please tell us first at contact@runthereach.com and we’ll try to put it right. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

This website does not set cookies. If you follow a link to book a call, the booking provider’s site may set its own cookies, covered by its own policy.

Our services are for businesses and adults. We do not knowingly collect data from children.

We may update this policy from time to time. The date at the top shows when it last changed.