We run your outreach.
GTM Engineering · for seed-stage B2B SaaS
Your outbound engine, built by an engineer.
Clay, AI research, and cold email infrastructure wired into one system that finds your buyers and books meetings. No SDR hire needed.
Run #0001 · outbound-engine
$ runthereach run outbound-engine
Queued
- clay
01 · signals
820 seed-stage accounts matched to ICP
02 · enrich
verified emails via multi-provider waterfall
- claygent
03 · research
AI summary per account
- claude
04 · write
personalized first lines
- instantly
05 · send
warmed inboxes, 3-step sequence
06 · meetings
booked on your calendar
Tools we build with
- Clay
- Apollo
- Instantly
- Smartlead
- HubSpot
- Attio
- LeadMagic
- HeyReach
- n8n
- Make
- Zapier
- Claude
- OpenAI
01The problem
You raised the round. Now you need pipeline, fast.
Founder-led sales doesn't scale
You're the best closer you have, and also the product lead, recruiter and CEO. Pipeline stalls the week you get busy.
Hiring SDRs is slow and expensive
Months to hire, months to ramp, and a six-figure bet before you know your messaging works.
Buying signals go unworked
Funding rounds, hiring sprees and job changes are the best timing cues you'll get. Almost nobody acts on them.
Cold email lands in spam
Without proper domains, warmup and authentication, your best copy never reaches an inbox.
02The system
[FRAMEWORK NAME, e.g. The Signal Engine]
Four layers. One pipeline. Each layer feeds the next, and every one of them is measured.
Targeting
ICP definition and signal-based lists, so you only write to accounts with a reason to buy now.
- Clay
- Apollo
- Signals
Enrichment
Waterfall enrichment, verified contacts and AI research on every account.
- Clay
- Claygent
- LeadMagic
Outreach
Personalized sequences, deliverability setup, domains and warmup.
- Instantly
- Smartlead
- HeyReach
Tuning
Reply tracking, A/B testing and weekly iteration on what's working.
- HubSpot
- Attio
- n8n
03Pricing
Transparent pricing. No surprises.
Outbound Pilot
$[PRICE]
one-time · 30 days
Setup plus your first campaign. The fastest way to see the system work.
- ICP and signal definition
- Domains, inboxes and warmup
- Clay table and enrichment waterfall
- First campaign live
Outbound Engine
$[PRICE]
/month · 3-month minimum
We build, run and tune your outbound every week.
- Everything in the Pilot
- Ongoing list building and signals
- Weekly A/B testing and iteration
- Reply handling and reporting
Custom
Contact us
scoped to your stack
Custom integrations, AI agents and CRM work.
- Custom Clay and n8n workflows
- AI agents for research and routing
- CRM setup and automation
No tool markup. Everything lives in your accounts.
04How it works
Four steps from audit to pipeline.
- STEP 01
Audit
We review your ICP, offer and current outbound.
- STEP 02
Build
Domains, inboxes, Clay tables and sequences, set up in your accounts.
- STEP 03
Launch
Campaigns go live once inboxes are warm and lists are verified.
- STEP 04
Tune
Weekly reviews of replies and data. Winners scale, losers get cut.
05The math
An engine costs less than one SDR.
A US-based SDR runs roughly $70–90K a year, plus months of ramp time before they book anything.
Infrastructure live
Week 1
vs $80K+ SDR salary
$[PRICE]/mo
Every system lives in your accounts
100% yours
06FAQ
Straight answers.
Why not just hire an SDR?
An SDR costs $70–90K a year and takes months to hire and ramp, and they still need tooling, data and management. We give you the system in weeks, at a fraction of the cost. When you're ready to hire, you'll have a proven playbook to hand them.
Are you just another cold email agency?
No. We're engineers. We build systems: signal-based targeting, enrichment waterfalls, AI research and deliverability infrastructure, wired together and tuned weekly. Copy is one part of it, not the product.
Who owns the domains, data, and tools?
You do. Everything is set up in your accounts, with no tool markup. If we part ways, you keep the domains, lists, tables and sequences.
How fast will we see results?
Honestly: infrastructure goes live in week 1. Domains and inboxes then need 2–3 weeks of warmup, and campaigns go live after that. Skipping warmup is how you burn a domain, so we don't.
Do you guarantee meetings?
No, and be wary of anyone who does. We guarantee the system, the sending volume and weekly iteration. Meetings depend on your offer and market, and we'll tell you plainly if we see a problem there.
Who is this NOT for?
Pre-product companies with nothing to sell yet, and anyone who wants a one-off lead list. This is an ongoing system, not a spreadsheet delivery.
Let's build your pipeline engine.
We run your outreach.
Free 30-minute audit. You leave with 3 concrete fixes either way.